France – IMAGYN: Campaign for check-ups
IMAGYN has launched a campaign in France, to encourage women to visit their gynaecologist once a year. In France, a lot of surnames are used for female private parts (poster attached). So the campaign says: “No matter what name you give to it, a gynaecological consultation help to prevent gynaecological cancers”. This poster will be at first in about 2000 gynaecologist’s cabinets, and then broaden to general practitioners, biologists for next 3 years.