January is a month of cervical cancer awareness.
The campaign has a controversial headline: 400 women die unnecessarily every year.
Since this disease is almost 100% preventable, we carried out a campaign in the Czech Republic to talk about three main things women should do for themselves.
– have regular gynaecological check-ups
– ask for an HPV vaccination
– have HPV DNA testation.
Prague was flooded with billboards and city lights, we do not have statistics yet, but we are confident in 2 years-time the number of diagnosed women will have shrunk.