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The billboard campaign by Veronica

Veronica – billboard campaign

January is a month of cervical cancer awareness.

The campaign has a controversial headline: 400 women die unnecessarily every year.

Since this disease is almost 100% preventable, we carried out a campaign in the Czech Republic to talk about three main things women should do for themselves.

– have regular gynaecological check-ups

– ask for an HPV vaccination

– have HPV DNA testation.

Prague was flooded with billboards and city lights, we do not have statistics yet, but we are confident in 2 years-time the number of diagnosed women will have shrunk.