You Need to Know by The Eve Appeal

"You Need to Know" (YNTK) campaign tackles critical womb cancer health inequalities among Black and South Asian women in North East London. Co-developed with local residents, the initiative delivered trusted, culturally relevant messaging through events and translated materials. The project achieved massive reach, distributing 2,000 leaflets and generating over 340,000 digital impressions. Remarkably, 94% of participants felt empowered to contact a healthcare professional if they experienced red-flag symptoms. This successful model proves that community-led, sensitive advocacy is essential for eliminating healthcare disparities.