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World GO DAY

 The World GO Day Story

Ovarian, uterine, cervical, and other gynecological cancers are among the most common cancers affecting women. However, they are not very well known by the general public nor by policy-makers and other stakeholders. Women themselves may be unaware of the (sometimes vague) symptoms or may be too embarrassed to consult a doctor, and a stigma associated with these diagnoses lingers.


ENGAGe (the European Network of Gynaecological Cancer Advocacy Groups), part of ESGO (European Society of Gynaecological Oncology), was well aware of the need to improve awareness on gynecological cancers and decided to establish a special day for this, involving women, caregivers, doctors, policy-makers and pharmaceutical companies.

Thus, World Gynecologic Oncology Day (World GO Day) was born.


World GO Day: five cancers, one logo, and one color

In 2024 we decided to rebrand the World GO Day logo with key objectives in mind:

  • create clear link to GO as gynae-oncology
  • accentuate the feminine aspect (W, movement, variability)
  • connect the logo with ESGO and ENGAGe colour code

We definitely wanted to keep the:

  • dominance of purple colour - ENGAGe colour
  • coloring it with five hues: teal for ovarian, pale pink for uterine, fuchsia for cervix, light purple for vulvar, and French blue for vaginal.

2024 Campaign: GO against stigma!

Stay tuned for the 6th World GO Day! Don´t forget to register your activity on the website!

All cancer patients may face stigma, but due to societal and cultural factors including misogyny, ageism, or taboos about discussing reproductive organs, it may be even more frequently endured by patients who have been diagnosed with gynecological cancer.

In 2024, we will work to identify and erase the stigmas around gynae cancers that are deeply rooted in our societies.

We’ll share evidence, facts & real examples from all over the world.

We will explore the topic of stigma in different gynaecological cancers with appropriate quotes, and patient stories. Through fact-based statements and clear communication we will try to lift the heave burden of stigma that cancer patients have to face.


Campaigns from previous years:


 2023: The fifth World GO Day: GO for Testing, GO for Prevention, GO for the right treatment


2022: The fourth World GO Day: Protect your health every day

2021: The third World Gynecologic Oncology Day campaign: Orange meets purple


2020: The second World Gynecologic Oncology Day

2019: The first World Gynecologic Oncology Day

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