Ovarian, uterine, cervical, and other gynecological cancers are among the most common cancers affecting women. However, they are not very well known by the general public nor by policy-makers and other stakeholders. Women themselves may be unaware of the (sometimes vague) symptoms or may be too embarrassed to consult a doctor, and a stigma associated with these diagnoses lingers.

ENGAGe (the European Network of Gynaecological Cancer Advocacy Groups), part of ESGO (European Society of Gynaecological Oncology), was well aware of the need to improve awareness on gynecological cancers and decided to establish a special day for this, involving women, caregivers, doctors, policy-makers and pharmaceutical companies.

Thus, World Gynecologic Oncology Day (World GO Day) was born.

World GO Day: five cancers, one logo, and one color

In 2024 we decided to rebrand the World GO Day logo with key objectives in mind:

• create clear link to GO as gynae-oncology
• accentuate the feminine aspect (W, movement, variability)
• connect the logo with ESGO and ENGAGe colour code

We definitely wanted to keep the:

• dominance of purple colour - ENGAGe colour
• coloring it with five hues: teal for ovarian, pale pink for uterine, fuchsia for cervix, light purple for vulvar, and French blue for vaginal.